Our knowledge
Expert advice, tips and the latest news for the world of accountancy and small business.
How to use your website to recruit the best talent
By leveraging your firm’s website, you can attract the best candidates to recruit and convey your accountancy practice’s values and culture.Â
Beyond numbers: The importance of soft skills for accountants
Find out how understanding your clients’ challenges can transform your relationships and build trust.
How to foster strong client relationships
Building and maintaining strong client relationships is essential in accounting. Here are some strategies for fostering stronger relationships.
How to submit award winning award entries
Submitting an entry for an award can be both exciting and daunting. However, the ambition is universal: to win. Success can provide not just accolades but also a platform for further opportunities.
In this blog, we go through what you should consider when submitting an award entry and how to maximise the possibility of your success.
What is Google Tag Manager and what does it do?
Google Tag Manager allows us to implement some conversion tracking on specific events and actions, such as:Â Clicks for Email: Monitoring how many visitors click on email links to contact you directly. Clicks for Phone: Tracking user engagement with phone number links...
How to track your conversions in Analytics
If you have a website package with us, we’ll set up conversion tracking during the website development process. This means that even before your website goes live, we configure the necessary tracking tools and codes to monitor conversions and other key performance...
Google Analytics 4 Homepage
Google Analytics 4’s Homepage provides a summary of data about your website’s performance. As you continue to use Analytics, it will adapt and refine the insights it provides based on your ongoing interactions and preferences. The more you use it, the better it...
Add, edit, and delete users and user groups
Google data-restriction management allows you to manage user access by assigning roles to the account and property level. Note that the level at which you add a user determines their initial access, and you can only add users with Google accounts. If you grant a user...
Get started with Analytics
Google Analytics is a powerful analytical tool that provides valuable insights into website performance, traffic and user behaviour, which helps you understand how users interact with their websites. We strongly encourage all clients to set up a Google Analytics...
Keywords for accountants: understanding SEO
As search engines have become a fundamental part of our daily lives, we need to keep monitoring keyword trends and user behaviour to uphold SEO best practices. The ever-evolving digital landscape requires websites to stay visible and relevant to their target audience....
How to create the right meta description
A meta description is a summary of a page’s content that appears under search results. It’s usually around 155 characters long and gives readers a broad overview of what the page is about. While writing meta descriptions is optional, including them in your website...
How to use Yoast SEO
Yoast SEO is a website plugin that helps users optimise their content to increase the likelihood of it appearing in search results. This plugin makes suggestions for improving website copy in the back end of your website, making it easy to maintain SEO best practices....
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How to find your PracticeWeb Mailing Reports
To find your Reports, log in to the back end of your website and click on the menu item titled PracticeWEB Mail Reports. You’ll then be taken to the Mailshot List where you can view all the mailshots that have been sent out. You can click Preview to see how the...
The complete guide to websites for accountants
Updated edition for 2022 and beyond
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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