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Expert advice, tips and the latest news for the world of accountancy and small business.Get started with Analytics
Google Analytics is a powerful analytical tool that provides valuable insights into website performance, traffic and user behaviour, which helps you understand how users interact with their websites. We strongly encourage all clients to set up a Google Analytics...
Keywords for accountants: understanding SEO
As search engines have become a fundamental part of our daily lives, we need to keep monitoring keyword trends and user behaviour to uphold SEO best practices. The ever-evolving digital landscape requires websites to stay visible and relevant to their target audience....
How to create the right meta description
A meta description is a summary of a page’s content that appears under search results. It’s usually around 155 characters long and gives readers a broad overview of what the page is about. While writing meta descriptions is optional, including them in your website...
How to use Yoast SEO
Yoast SEO is a website plugin that helps users optimise their content to increase the likelihood of it appearing in search results. This plugin makes suggestions for improving website copy in the back end of your website, making it easy to maintain SEO best practices....
If you want a job done well, bring in the experts
Introducing ROAR, PracticeWeb's new partner for lead generation in paid media. Here at PracticeWeb, we recognise the need to focus on campaigns that deliver brand benefits and tangible results. This is especially true when new client acquisition is the name of the...
How to create buyer personas to attract your perfect customer
The first rule of being able to effectively engage with customers (or potential customers) is to have a sound understanding of who they are and what challenges they face. Only then can you begin to figure out how your services can support them and what the most...
What we’re doing to comply with GDPR
In little over a month’s time, the General Data Protection Regulation (GDPR) will be coming into force. All businesses, including PracticeWEB, have been getting their houses in order to comply with the EU-wide legislation before it takes effect on 25 May 2018. Now is...
Understanding the website dashboard
Once you have logged in to your site, you’ll be taken to the website dashboard.
Want to stand out from the crowd? Look at your language
If you look at enough accountant websites you'll spot some common themes. Whether that's the same colours (usually blue), images (men in suits) or the way firms describe themselves. We've already poked fun at the stock photos we see all the time. In this post we take...
Rethink using stock images
Nothing makes our hearts sink quicker than seeing cheesy stock photos plastered all over a well designed website. So much so that a couple of weeks ago we recreated some of most love to hate images which I think prove our point. However I think we should probably...
Displaying your Company Registration Information
An update on what you are legally required to include on your website and emails. Since 2007, the Companies Act has stated that registered companies must display certain information on their website and in their emails or they will be in breach of the act. Not doing...
The complete guide to websites for accountants
Updated edition for 2022 and beyond
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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