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Expert advice, tips and the latest news for the world of accountancy and small business.Get started with Analytics
Google Analytics is a powerful analytical tool that provides valuable insights into website performance, traffic and user behaviour, which helps you understand how users interact with their websites. We strongly encourage all clients to set up a Google Analytics...
Keywords for accountants: understanding SEO
As search engines have become a fundamental part of our daily lives, we need to keep monitoring keyword trends and user behaviour to uphold SEO best practices. The ever-evolving digital landscape requires websites to stay visible and relevant to their target audience....
How to create the right meta description
A meta description is a summary of a page’s content that appears under search results. It’s usually around 155 characters long and gives readers a broad overview of what the page is about. While writing meta descriptions is optional, including them in your website...
How to use Yoast SEO
Yoast SEO is a website plugin that helps users optimise their content to increase the likelihood of it appearing in search results. This plugin makes suggestions for improving website copy in the back end of your website, making it easy to maintain SEO best practices....
Reinventing PracticeWeb
Mike Crook is our Chief Digital Officer and in the past year has taken the lead on an overhaul of PracticeWeb's proposition, positioning, products and services. PracticeWeb's editor, Ray, sat down with Mike to find out how he went about getting from a blank project...
The secret science of writing headlines
We see plenty of headlines each day. From reading Metro on the bus to work to trawling through a BBC app, we all scan headlines searching for content that's relevant to us. At their best, they grab your attention and lead you into reading the article. At their worst,...
Budget 2018 is coming, what can you expect?
Budget 2018 is just around the corner after Chancellor Philip Hammond gave less than a month’s notice that the UK’s main fiscal statement will be just two days before Halloween. Exactly five months before the UK is scheduled to leave the EU, the Chancellor may reveal...
Writing an engaging blog post: 4 tips
Blog readers have different expectations of web content than they would with a novel or an essay. Instead of large blocks of text, they're likely to expect small chunks of content that can be skim-read for the information they want. You should also consider breaking...
Interview with Business Owner: Euan Pringle
Earlier this year we took some time to speak to business owners about what they want from their accountants and the challenges they face. Now we want to share with you the insights that emerged from those conversations. First, here’s what we learned from talking to...
Listicles: the format everyone hates to love
Ask most writers what they think of listicles and the chances are they'll groan: “Ugh! Shallow, patronising clickbait, lacking in nutritional value - no thank you very much.” But readers love them, and they have great potential as a way of making writing about tax and...
Google Core update: Reputation of the content creator
There has been a lot of buzz in the search marketing world of late, after Google recently published an update to a very important document - the search quality raters guidelines. What are search quality raters guidelines? Google's sizeable team of search quality...
Writing an About Us page
Imagine you're visiting a website for the first time. Maybe it's one that your friend recommended, or you found it through a quick Google search. Either way, you want to get a feel for the company before you start looking into the services they offer. Where would you...
Insight: The latest topics from small business
UK Business Forums (part of the Sift family) is the largest forum for startups and small businesses – it is an active and passionate community engage in lively debates, discussions and general chat on a wide range of topics. You don’t have to scroll through the 1,500...
If you want a job done well, bring in the experts
Introducing ROAR, PracticeWeb's new partner for lead generation in paid media. Here at PracticeWeb, we recognise the need to focus on campaigns that deliver brand benefits and tangible results. This is especially true when new client acquisition is the name of the...
The complete guide to websites for accountants
Updated edition for 2022 and beyond
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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