Our knowledge
Expert advice, tips and the latest news for the world of accountancy and small business.Add, edit, and delete users and user groups
Google data-restriction management allows you to manage user access by assigning roles to the account and property level. Note that the level at which you add a user determines their initial access, and you can only add users with Google accounts. If you grant a user...
Get started with Analytics
Google Analytics is a powerful analytical tool that provides valuable insights into website performance, traffic and user behaviour, which helps you understand how users interact with their websites. We strongly encourage all clients to set up a Google Analytics...
Keywords for accountants: understanding SEO
As search engines have become a fundamental part of our daily lives, we need to keep monitoring keyword trends and user behaviour to uphold SEO best practices. The ever-evolving digital landscape requires websites to stay visible and relevant to their target audience....
How to create the right meta description
A meta description is a summary of a page’s content that appears under search results. It’s usually around 155 characters long and gives readers a broad overview of what the page is about. While writing meta descriptions is optional, including them in your website...
Making Tax Digital: The juggernaut continues
Check out the stats on the monthly UK searches for ‘Making Tax Digital’: the term has been averaging more than 8,000 searches a month this year, and massively spiked to 18,000 last month. (Stats via Ubersuggest). If you have an opinion piece hiding up there in your...
Google reviews: a new feature
Before choosing which restaurant to book, what hotel to stay in, or any big purchase, the chances are that you’ll check out reviews online. And a five star rating is likely to sway your decision. Social proof plays a really important part in deciding who to do...
Mobile-first indexing
During 2018, Google starting rolling out mobile-first indexing, a change that responds to the growth in mobile browsing and their efforts to reflect this. With mobile-first indexing, Google wants to use the mobile version of your website when indexing and ranking your...
I have done my buyer personas, what’s next?
There's no point spending time crafting personas and creating valuable insights only to take no action. You have to use them to drive your marketing campaigns. You know the type of customer you want. Now it's time to use your freshly gained knowledge and go out and...
Google Analytics: Why accountants should use it
You've got a new website with all the bells and whistles, spent weeks tirelessly working on search engine optimisation and perfecting your marketing strategy. You sit back, cross your arms and wait eagerly to reap the rewards. But what's to say any of it was even...
Redesigning a small brand part two: the big plan
Not read part one? Catch up here A rebrand isn't something you knock off on your own in an afternoon with a notebook and a packet of felt tips. It needs time, and a talented team. When we wanted to rebrand PracticeWeb in late 2018, I carved out time for members of my...
Dance like nobody’s watching, sure, as long as you blog like somebody’s reading.
It can be discouraging to build a blog or social media following. At first, you'll probably find yourself writing for yourself, perhaps your colleagues, and maybe your mum. What's the point? you might think, staring out at all those empty seats, your voice echoing in...
Redesigning a small business brand part one: who are you?
The below video clip went viral recently. It shows the crew of US TV show Kidding working behind the scenes to create a seamless montage showing the passage of time, all in camera. If you 👀 closely, you can see the magic, friends. ✨🎥Watch as...
Business insights: October edition
We have been back on UK Business Forums digging through the posts from the last month to pull out conversations small businesses are having that you need to see. First, while of course we know you are friendly bunch, it seems that an initial appointment with an...
Change is good?
The new PracticeWeb.co.uk is here. It's all shiny and fresh out the wrapper. We really hope you like it. The new site is just but one piece of a larger transformation project that has been running through the core of the business for 18 months now. Why change? Well,...
The complete guide to websites for accountants
Updated edition for 2022 and beyond
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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