Our knowledge
Expert advice, tips and the latest news for the world of accountancy and small business.Google Analytics 4 Homepage
Google Analytics 4’s Homepage provides a summary of data about your website’s performance. As you continue to use Analytics, it will adapt and refine the insights it provides based on your ongoing interactions and preferences. The more you use it, the better it...
Add, edit, and delete users and user groups
Google data-restriction management allows you to manage user access by assigning roles to the account and property level. Note that the level at which you add a user determines their initial access, and you can only add users with Google accounts. If you grant a user...
Get started with Analytics
Google Analytics is a powerful analytical tool that provides valuable insights into website performance, traffic and user behaviour, which helps you understand how users interact with their websites. We strongly encourage all clients to set up a Google Analytics...
Keywords for accountants: understanding SEO
As search engines have become a fundamental part of our daily lives, we need to keep monitoring keyword trends and user behaviour to uphold SEO best practices. The ever-evolving digital landscape requires websites to stay visible and relevant to their target audience....
‘Meet the team’ pages for accountancy firms
The team page on your website isn’t merely functional and deserves as much thought and attention as any other. Done right, a good ‘meet the team’ section sends important signals to clients and prospects. For example, even before anybody reads a word, it can make an...
Mobile responsive websites: time to get serious
In March 2018, Google announced the rollout of mobile-first indexing, which meant the version of your website viewed on a smartphone or tablet became the main event, not a sideshow. I wrote about this at length last year but wanted to take a moment now, with a full 12...
Accountex 2019: efficiency, automation and driving profit
That’s it, Accountex 2019 is over for another year. Accountex London was a big event for PracticeWeb. While we have been attending for several years, until now we have piggybacked on the AccountingWEB stand. Accountex 2019 was different as we took our very own place...
Keywords for accountants: understanding SEO
Summary Keywords are the terms people type into search engines, which lead them to one website or another. Researching and optimising keywords can help you to attract more users to your website through search results. Find out more about our SEO services for...
Ways to generate leads through topical content for accountants
Attracting quality leads is the lifeblood of any thriving business, and leveraging what's topical to create relevant content can help accountants do just that. Brexit and Making Tax Digital (MTD) have been two of the most topical news stories in the first three months...
We’re exhibiting at Accountex: come and say hello
PracticeWeb will once again be exhibiting at Accountex on 1-2 May at ExCeL in London (E16 1XL). Visit us on stand 698 and say hello. We are located near theatre 5.Accountex is a two day conference and exhibition designed to provide you with everything you need to stay...
One blog. This blog. ‘Why spreadsheets won’t cut it with Making Tax Digital for VAT and it’s time to look at online accounting.’
Why spreadsheets won't cut it with Making Tax Digital for VAT and it's time to look at online accounting Weird title? Well, no, actually... Let me explain. Monday next week is the first day of the quarter. Q1 is gone. Think back to that marketing plan that was put...
Spring Statement 2019 is coming
Spring Statement 2019 is on 13 March and arrives a fortnight before the UK is scheduled to leave the EU. With the terms of the UK’s exit still to be determined, early rumours suggest this year’s Spring Statement will be an even lower-key affair than last year....
Coming soon to your WordPress website – new form creation tool
We are really excited to share with you some updates that are coming soon to the WordPress platform. Hello, Ninja Forms - our form creation tool for WordPress Over the next few weeks, you may notice some improvements to the forms on your WordPress website. We are...
Get started with PPC
If running pay-per-click (PPC) campaigns is on your list of New Year's resolutions for 2019, our PPC partner has put together a handy five-point checklist to help you get started. 1. Goals Be clear about what you want to achieve with your marketing and how this will...
The complete guide to websites for accountants
Updated edition for 2022 and beyond
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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