Our knowledge
Expert advice, tips and the latest news for the world of accountancy and small business.What is SEO?
SEO stands for Search Engine Optimization and is the process of improving and increasing the quality and quantity of visits to a particular website from search engines like Google or Bing. In practice, SEO typically refers to keyword research, content creation and...
What is page speed and why is it important?
Page speed is the amount of time it takes for a page to fully load and appear on your screen. There are a few things that can afffect your website’s page speed such as quantity and type of content, your connection type, and what operating system and browser you’re...
When will I receive my PDFs?
We send you all your documents on the last working day of every month. For example, you’ll receive February’s Business and Tax Pack on the last working day in January, and so on.
I can’t see any links in the email you sent, please can you resend them?
Yes – if there’s an issue with the emails or documents you receive from us, please contact the support team.
Websites with personality: explaining the creative process
If you want your website to generate more of the right kind of leads, you need to make sure it expresses your firm’s distinctive qualities. Here’s how we did that for a recent client.
Google page experience update: how will it affect websites for accountants?
Google has announced that user experience will become a ranking factor as early as 2021. PracticeWeb looks at how you can prepare your accountancy website.
Accounting firm websites: 5 quick wins to boost your digital presence
As a result of the crisis of the past few months, we’ve all been relying on digital tools and online communications more than usual. Even a digital firm like PracticeWeb, which has been building websites for accountants for 20 years and lives and breathes digital...
Why a long-term approach is best for generating leads for your firm
When you’ve put time and effort into your marketing activities, you might be eager to start seeing results. But sometimes, the most effective lead generation tactics are the ones that take longer to pay off.
Accountancy website and logo design: before and after
As a designer, there’s nothing quite like whipping the silk cloth off a redesigned accountancy firm website and hearing people say, “Wow, what a difference!” In reality, the process is more gradual and collaborative but helping people fall back in love with their...
Google’s May 2020 core update is here, and it’s a big one.
On 4 May this year, Google started to roll-out its latest broad core update. Yesterday (18 May), the search engine announced it was complete – and we’re already beginning to see the effects.
Guiding your clients through the changes to lockdown
As the UK takes its first steps towards easing the coronavirus lockdown, many small businesses are making plans to get back up and running. Some of those who have been unable to work from home since the lockdown began are now opening up their workplaces with social...
Generating leads with your accountancy firm’s website and CRM system
It’s so tempting to wing it, follow your gut or rely on ‘common sense’ but the best results always come from a methodical approach. When it comes to building your accountancy firm’s marketing funnel so you can generate the maximum number of quality leads, that means...
How choosing a niche can boost lead generation for your accountancy firm
As the effects of coronavirus are felt by businesses in every sector, many accountants are now caught between two extremes. On the one hand, there’s an increased workload as more business owners need their advice and reassurance. On the other, for some there’s also...
42% of SMES don’t see how accountants can get them back on track. Here’s what your firm can do.
Accountants are in a unique position to advise small businesses on withstanding the effects of the coronavirus crisis, but our research has found that more than two-fifths of business owners think their accountant is “not important” in doing so. After a month of...
The complete guide to websites for accountants
Updated edition for 2022 and beyond
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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