Joined-up marketing for accountants
Our knowledge
When do you send the Fortnightly Business Update?
We send the Fortnightly Business Updates every other week on Thursdays.
Recommendation vs referral: What’s the difference?
It's always great to get business from recommendations, knowing that you've done such a good job somebody has told a friend to get in touch. But leads generated by referrals are even better. You can measure and track them, for starters. You can also incentivise them...
SEO: understanding local citations
If you know a little about SEO already, it’s likely you’ve heard of local search. It’s the term for the results displayed when someone enters a query into a search engine with what’s known as local intent – something like ‘accountants near me’, or ‘accountants in...
The Class of 2019: new stars in the world of accountancy
Yesterday, I spent time with AccountingWEB’s Class of 2019 – a group of accountants whose firms launched in the past year. I was there not only to offer PracticeWeb’s expertise on digital marketing for accountants as part of a panel discussion, but also to listen. The...
Why it pays to be a professional
PracticeWeb recently asked 100 SME owners: ‘What do SMEs want from accountants?’. The survey found that by far the most important quality, selected by 52% of respondents, was professionalism. Download the full research report. Honesty, reliability, respectability and...
Building a challenger brand: Rise
“Working with PracticeWeb has been a hoot. Nothing less than really good fun. If one gives over completely to the process – and it really is a process – then it can get really get quite creative. “What has emerged is really quite impressive. They have a multi-layered...
How many ways are there to say ‘accountancy’?
One of the most common mistakes made by inexperienced writers, or experienced writers who don’t take time to edit and proofread their work, is accidental repetition. Accidental repetition, which I’m doing deliberately right now, is where certain words or variants are...
The benefits of institute membership
Professionalism. That’s what small and medium-sized business owners value the most from their accountant in 2019, according to our recent research report which asked what do SMEs want from their accountant? Competency, expertise, self-regulation, integrity, honesty....
Non-doms, inheritance tax, reverse charge VAT and more
September’s monthly PracticeWeb documents go out to subscribers on Friday, just as summer recess ends for children and politicians alike. With Brexit unresolved and a new chancellor in place, speculation is mounting ahead of a potential Budget in October 2019. Some...
Targeting local areas and industry sectors
Trust is a fundamental value in the relationship between a business owner and an accountant. It’s therefore no surprise that recent research from PracticeWeb has found that the majority of SMEs like to have an accountant who is local to their area and who has...
The importance of service pages for accountancy websites
When you’re commissioning a new website for your accountancy practice, it’s easy to end up focusing on the showy, brand-focused headline sections like the homepage or ‘about us’. But individual service pages matter, too. Massively. As a senior account manager at...
Accounting websites: design inspiration
PracticeWeb designers Mark Jones and Jacob Pugh, and editor Ray Newman explain how accounting websites go from blank page to the finished product. Building some of the best accounting websites in the UK is the end result of a creative process that continues to evolve....
The complete guide to websites for accountants
Updated edition for 2022 and beyond
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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