Our knowledge
Expert advice, tips and the latest news for the world of accountancy and small business.How can I rank quicker?
An SEO strategy is a long-term and ongoing process, and sustainable results often take time to achieve. However, here are some tips that could potentially help your website rank sooner:Â Keyword research: Target less competitive keywords that are relevant to your...
How long will it take for SEO to help my website?
Generally, it takes six months to a year for SEO to have a noticeable impact on your website’s performance, but it can vary significantly. SEO is a long-term strategy, and the results may not be immediately obvious. There are some key factors that may influence the...
What is SEO?
SEO stands for Search Engine Optimization and is the process of improving and increasing the quality and quantity of visits to a particular website from search engines like Google or Bing. In practice, SEO typically refers to keyword research, content creation and...
What is page speed and why is it important?
Page speed is the amount of time it takes for a page to fully load and appear on your screen. There are a few things that can afffect your website’s page speed such as quantity and type of content, your connection type, and what operating system and browser you’re...
Google Analytics: less boring than it sounds
I’ll be honest with you: I am not a technical person and have only recently been converted to the cult of Google Analytics. If you’re still a sceptic, let me try to change your mind. For a long time, I thought of Analytics as a screen full of numbers – about as...
The power of communication and a connected website
The reason I get excited about website integrations is because they make it easier for you to make and maintain critical connections with your clients. It’s about using apps and software to reach them on their own terms, to be on hand when they need answers and to...
PracticeWeb integrates with live chat services
At PracticeWeb we’re making it our mission to find the best business and marketing tools and integrate them into our Wordpress platform, Horizon, for accounting firms to use. We are delighted to announce that we now support three live chat services: Live Chat, Money...
Why is an SEO audit so important?
One of the huge lessons that a lot of businesses had to learn the hard way in 2020 was that it’s not enough to just have a website – you also need to actively promote and optimise it in order to get in front of the people that really matter. In order to get the most...
Absolute beginners – get back to basics with our new marketing guides for accountants
PracticeWeb is launching a new series of short, easy-to-understand guides covering the basics of digital marketing, one aspect at a time, because we’ve been listening to the accountants we work with. One of the easiest and most powerful sources of ideas for content is...
You can’t hurry love, or SEO
Search engine optimisation (SEO) can be a pretty frustrating business because you have to wait so long to see concrete results. You analyse your website’s search engine performance, devise a strategy that you believe will work based on available information, make a...
PracticeWeb integrates with WorldPay and GlobalPay
As part of our ongoing mission to make our website platform, Horizon, a vital business and marketing tool for accounting firms, we’re delighted to announce integration with two of the world's leading payment gateways – WorldPay and GlobalPay.At PracticeWeb we know...
Is your website fit for purpose in 2020?
As an accountant, you already know the value of data – and of turning it into actionable insights that inform your clients’ strategic and tactical business decisions. You’ll be working with various business intelligence tools, presenting analytical findings in...
PracticeWeb now integrates with Senta
As part of our ongoing mission to make our website platform, Horizon, a vital marketing tool for accounting firms we’ve integrated Senta’s award winning practice management software. Why this is great news Knowing how important lead generation is for the practices we...
How to use your PracticeWeb professional content
If you’re a PracticeWeb professional content subscriber you’ll have logged on this morning to find our branded report on the Chancellor’s summer economic update in your inbox. We know accounting firms use this content in all sorts of ways, from internal staff training...
The complete guide to websites for accountants
Updated edition for 2022 and beyond
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
Proud to be working with:
