Our knowledge
Expert advice, tips and the latest news for the world of accountancy and small business.What’s the difference between Organic and Paid results?
Organic search results are natural listings that appears on search engine results pages based on their relevance and authority in relation to the search query. With paid search results (often labelled as ‘Sponsored’), businesses pay search engines to display their...
How can I rank quicker?
An SEO strategy is a long-term and ongoing process, and sustainable results often take time to achieve. However, here are some tips that could potentially help your website rank sooner: Keyword research: Target less competitive keywords that are relevant to your...
How long will it take for SEO to help my website?
Generally, it takes six months to a year for SEO to have a noticeable impact on your website’s performance, but it can vary significantly. SEO is a long-term strategy, and the results may not be immediately obvious. There are some key factors that may influence the...
What is SEO?
SEO stands for Search Engine Optimization and is the process of improving and increasing the quality and quantity of visits to a particular website from search engines like Google or Bing. In practice, SEO typically refers to keyword research, content creation and...
Blogging for accountants: how to write a blog post
Writing a post for your accountancy firm’s blog needn’t seem like an impossible challenge: there are some tricks, techniques and shortcuts for getting it done quickly and painlessly. Even when accountants know they ought to write a blog post or article – even when...
Where to Focus SEO When Time is Short
As an agency we’re always advising accountants on how they can improve their search rankings via sustained, data-driven SEO. However, one of the pain points we hear about most frequently is a lack of time and resource to implement these SEO changes. Unless you have...
Covering the Chancellor’s winter economy plan for PracticeWeb clients
Yesterday evening as the working day was winding down we were hit with a one-two punch of government announcements: first, that the Autumn Budget was cancelled and, secondly, that the Chancellor had a few announcements to make. My first reaction, honestly? Oh no, not...
Three secrets to building a superstar accountancy brand
First things first – why should you care about your accounting firm's brand? You might think ‘brand’ is fluffy nonsense, bandied about by marketing types, obsessed with fonts, colour palettes and logos – but it’s much more profound than that. Brand is your starting...
Video content: overcoming the fear and putting yourself out there
“Argh, no thank you, don’t point that camera at me!” Have you ever caught yourself saying something along those lines? Or scurrying for cover when the marketing manager starts stalking the office looking for team photos or someone to say a few words for the company...
3 Easy Ways to Improve Your CTR Overnight
Hi, my name’s Ben and I’m here to tell you two things: 1) that click-through rate (CTR) is one of the most important metrics going and 2) three great ways to improve your CTR virtually overnight. When it comes to optimising websites, one of the things that always...
Video marketing for accountants: standing out from the crowd
For many people, social media scrolling has become an integral part of the daily routine – far more so than reading newspapers, or even taking time to visit specific websites. For anyone who uses the internet regularly, it is clear how central video has become to the...
The power of marketing and automation
Our recent research highlighted just how important communication is to SMEs with 49% of respondents selecting it as the most important characteristic for an accounting firm. In addition, customer experience is another key area for SMEs. 60% of SMEs selected poor...
Managing your accountancy firm’s blog: challenges and solutions
There’s usually one person at an accounting firm responsible for making sure the blog is kept up to date – and it can be a pretty thankless task. Whether they’re a marketing manager, a partner with an interest in marketing, or just someone who drew the short straw,...
Webinars: the easy way for accountants to connect with clients and show their expertise
With COVID-19 making traditional events impossible to run, the advantages of webinars have become clear and they’re fast becoming one of the smartest choices as a marketing tool for businesses. These online events combine a simple way to advertise your brand, engage...
The complete guide to websites for accountants
Updated edition for 2022 and beyond
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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