Our knowledge
Expert advice, tips and the latest news for the world of accountancy and small business.Should I use lots of different keywords on one page?
We do not encourage clients to use many different keywords on a page to improve their SEO. This is because: Content relevance: Each page of your website should have a specific focus and topic. Using many keywords on one page can make it challenging to maintain a clear...
What’s the difference between Organic and Paid results?
Organic search results are natural listings that appears on search engine results pages based on their relevance and authority in relation to the search query. With paid search results (often labelled as ‘Sponsored’), businesses pay search engines to display their...
How can I rank quicker?
An SEO strategy is a long-term and ongoing process, and sustainable results often take time to achieve. However, here are some tips that could potentially help your website rank sooner:Â Keyword research: Target less competitive keywords that are relevant to your...
How long will it take for SEO to help my website?
Generally, it takes six months to a year for SEO to have a noticeable impact on your website’s performance, but it can vary significantly. SEO is a long-term strategy, and the results may not be immediately obvious. There are some key factors that may influence the...
Sourcing daily news stories
Keeping up with the news has never been more important. From sourcing and reporting daily news stories, our editorial assistant Jasdip Sensi explains all.
Insight for accountants: comparing your practice’s marketing to your rivals
Measuring your marketing performance is paramount to its success. Knowing what’s working and what isn’t means you can learn from your activity and optimise your marketing to ensure you’re attracting the right clients and the right time, with the right solution.
Unlocking your accountancy firm’s brand identity with archetypes
There are various tools available when working on branding for accountancy firms. One of the most powerful is the brand archetype, from outlaw to caregiver. Our brand strategist, Alex Tucker, explains all.
Why Google My Business Short names are big news
Google My Business is the function that powers those handy boxes that pop up after you search for products or services in your local area. They're a powerful tool for accountants to connect with potential customers, as long as you take the time to get your listing...
What exactly do accountants get from a PracticeWeb content strategy workshop?
When you’re convinced by the benefits of content marketing but simply don’t know where to start, a content strategy workshop is the solution. Starting at the end and working back, accounting firms that undertake a workshop with me or one of my colleagues walk away...
Plan, forecast and build a strategy with the help of CRM
When planning a marketing campaign, it can sometimes feel like you are struggling in the dark with not much to go on.
Especially if you are a smaller company looking to grow, it may feel like you simply don’t have the resources or expertise to forecast and strategize.
Supporting clients in crisis: insights from UK Business Forums
The challenges that businesses faced before the pandemic outbreak haven’t gone away, meanwhile. If anything, The pressures of partnership difficulties, late payments, and workforce management are more pronounced now than they were before.
Using a CRM to provide the best customer service
For accountancy firms, as with any public-facing business, building and maintaining good customer relationships is vital. The more clients you attract and the longer they stay with you, the more information you will collect. Being able to quickly access and sort...
Local lockdown support for business announced
Chancellor Rishi Sunak has announced another support scheme for businesses, this time focused on those affected by regionally-targeted COVID-19 lockdowns. It offers an extension of the job support scheme for employees across the whole of the UK whose workplaces are...
Why is brand strategy important for accountants?
Having a serious brand strategy is what sets the most exciting and ambitious accounting practices apart and helps them get ahead. Done right, it will make your firm stand out and help you connect with the clients you really want – the people you get a buzz from...
The complete guide to websites for accountants
Updated edition for 2022 and beyond
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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