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Expert advice, tips and the latest news for the world of accountancy and small business.What are my login details?
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Should I use lots of different keywords on one page?
We do not encourage clients to use many different keywords on a page to improve their SEO. This is because: Content relevance: Each page of your website should have a specific focus and topic. Using many keywords on one page can make it challenging to maintain a clear...
What’s the difference between Organic and Paid results?
Organic search results are natural listings that appears on search engine results pages based on their relevance and authority in relation to the search query. With paid search results (often labelled as ‘Sponsored’), businesses pay search engines to display their...
How can I rank quicker?
An SEO strategy is a long-term and ongoing process, and sustainable results often take time to achieve. However, here are some tips that could potentially help your website rank sooner:Â Keyword research: Target less competitive keywords that are relevant to your...
Mobile traffic from social media dwarfs desktop
Over the past year browsing habits across the globe have changed. According to a study by Kantar Worldwide, web browsing has increased by 70% and social media engagement has increased by 61% over normal usage rates.
Each month, I dip into the aggregated data to see what’s happened, spot trends and report back on how our clients’ marketing performs. Find out what this month’s analysis highlights for accountants.
Four things your website does wrong – and how to fix them
Four things your website does wrong – and how to fix them for your accountancy firm.
How to use Instagram hashtags and trends for accounting firms in 2022
Love them or hate them, hashtags (#) have embedded themselves into our daily lives. They’re also vital in boosting your post reach and engagement on social media in 2021.
Promoting the new business grants to your clients
A set of new business grants have been announced today (5 January) for businesses in the retail, hospitality and leisure sectors. Here’s how you can communicate the news to your clients.
More emails and calls via accounting firm websites in the past 30 days
Here’s some hot-off-the-presses info for you: in the past 30 days the preferred method among SMEs for contacting accounting firms has been through email and phone calls.
How do I price a new accountancy service?
When your accounting firm launches a new specialist service, you’ve got to decide how to package it, how to promote it and, of course, how much to charge.
Packaging your accountancy services to make them irresistible to potential clients
When your accounting firm launches a new specialist service, or if you want to revive an existing one, you’ve got to package it to appeal to clients. Here’s our advice on how to go about it.
Fonts for accounting websites
Summary The font you use can say a lot about your accountancy firm’s brand and personality. But with so many typefaces available, choosing can be difficult. Our websites for accountants are designed with your clients in mind. Things have been getting a bit...
The secret to an efficient and scalable accountancy firm
For the latest edition of ‘The Business of Marketing’ on AccountingWEB live, our MD Mike Crook led a panel discussion on the challenges and opportunities accountancy practices face as they seek to grow.
Content around the Spending Review announcement
As always when the Chancellor stands up to make a formal statement in the House of Commons, today's Spending Review announcement presents an opportunity for accountants to connect with clients and with prospects. It's not the full-blown Budget we had all expected to...
The complete guide to websites for accountants
Updated edition for 2022 and beyond
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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