Joined-up marketing for accountants
Our knowledge
Spring Budget 2024: How to use your report
Our Spring Budget 2024 sums up all the key announcements from 6 March. Find out how to make the most of it – on your website, over email or a printout.
Challenges facing the accounting profession in 2023
As ever, the end of January marks a relief for accountants across the UK: a time to rest, relax, take some time away from work and recover from the stresses of self-assessment season.
But once you’ve caught up on sleep and booked your next holiday, it’s also time to look ahead at the year to come, and what might lie in store for your practice.
How to use your PracticeWeb professional content
If you’re a PracticeWeb professional content subscriber you’ll have logged on this morning to find our branded report on the Chancellor’s summer economic update in your inbox. We know accounting firms use this content in all sorts of ways, from internal staff training...
Communicating COVID-19: key business support announcements from the Government
From 11 March this year, the Government announced a series of measures designed to counter the threat posed to the UK economy by the outbreak of the coronavirus that causes the respiratory disease COVID-19.This post summarises all measures so far announced and...
The Chancellor’s summer statement
Today, 8 July, the Chancellor, Rishi Sunak, is delivering what is being described as a ‘summer statement’, or ‘mini-budget’. At times, it feels as if he started delivering a Budget speech at midday on 11 March and hasn’t stopped since. Announcing one coronavirus...
A strong brand for your accounting firm is the key to recovery
Here’s something amazing: history tells us that firms with a strong brand recover nine times faster than those without.
But what does having a strong brand mean? How do you build one? And exactly why does it have such a profound effect on ‘bounce back’ in the wake of a crisis?
Behind the numbers: insights from the SME community
Our SME insight report, produced in collaboration with brand strategy consultancy Insight 101, told us a lot about how SMEs feel their accountants handled the COVID-19 crisis.
It showed that the incredibly hard work that accountants have put in over the past few months has not gone unnoticed, with more than a third of business owners saying they’re more likely to recommend their accountant as a result.
Building human connections and achieving emotional engagement
Our latest piece of research into SME attitudes confirms what we all suspected: during a crisis, especially one which locks us all behind closed doors, good communications are vital. The full report, produced in partnership with brand consultancy Insight 101, is...
Producing regular content is an investment that pays off in a crisis
Here’s a hypothesis we’ll be testing in the coming months: accountancy firms that had a solid online presence and a body of great content have fared better in the current crisis than digital hold-outs. With the majority of business going online almost overnight, from...
Supporting our clients through partnerships.
As we start to figure out what life might be like in a post pandemic world. With the rush of adrenaline beginning to fade.
It feels like a good time to reflect, breath and take stock of what went well, what didn’t and how you want to move your firm forward.Freeing up time to look inwards can be a challenge. But knowing where to focus your efforts can be even more of a challenge.Â
To help our community, PracticeWeb has gone on the hunt for businesses that we believe could help strengthen your proposition and enable your firm to bounce back quicker.
PracticeWeb and ACCA announce partnership
On 4 June, we were delighted to announce PracticeWeb’s partnership with the ACCA, making PracticeWeb their sole digital marketing partner. It’s a fantastic opportunity for PracticeWeb and the ACCA to share insight, expertise and knowledge with each other’s communities.
Social media marketing for accountants
Summary Social media now plays a big part in most people’s daily lives, with more than two-thirds of people in the UK using it. That’s something you can’t afford to ignore when you’re planning your accountancy firm’s marketing activities. Find out more about our...
The complete guide to websites for accountants
Updated edition for 2022 and beyond
Everything you need to know to get the right website to help your accountancy firm meet its business and marketing goals, achieve maximum return on investment, and stand out in the accountancy marketplace.
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