An SEO strategy is a long-term and ongoing process, and sustainable results often take time to achieve. However, here are some tips that could potentially help your website rank sooner:
- Keyword research: Target less competitive keywords that are relevant to your content. A less competitive keyword should have a decent search volume, the right keyword intent and less keyword difficulty to rank.
- Content quality: Create high-quality content that provides valuable insights that address user intent and offer solutions to their queries.
- On-page optimisation: Optimise on-page elements such as titles, meta descriptions and headers to ensure they include your target keywords.
- Technical optimisation: Enhance user experience by ensuring your website is responsive to mobile devices and improving page loading times.
- Backlinks: Build high-quality backlinks from reputable and relevant websites.
- Local SEO: We’d encourage you to focus on local SEO efforts by optimising your Google My Business listing and ensuring the accuracy of your NAP (Name, Address and Phone Number).
Although SEO is designed to help you rank, it’s also important to deliver a good quality website and user journey, which in turn will help your SEO ranking. You should also focus on user engagement and the quality of traffic driving to your website.
