Google My Business is the function that powers those handy boxes that pop up after you search for products or services in your local area. They’re a powerful tool for accountants to connect with potential customers, as long as you take the time to get your...
As an agency we’re always advising accountants on how they can improve their search rankings via sustained, data-driven SEO. However, one of the pain points we hear about most frequently is a lack of time and resource to implement these SEO changes. Unless you have...
Hi, my name’s Ben and I’m here to tell you two things: 1) that click-through rate (CTR) is one of the most important metrics going and 2) three great ways to improve your CTR virtually overnight. When it comes to optimising websites, one of the things that always...
I’ll be honest with you: I am not a technical person and have only recently been converted to the cult of Google Analytics. If you’re still a sceptic, let me try to change your mind. For a long time, I thought of Analytics as a screen full of numbers – about as...
The reason I get excited about website integrations is because they make it easier for you to make and maintain critical connections with your clients. It’s about using apps and software to reach them on their own terms, to be on hand when they need answers and to...
At PracticeWeb we’re making it our mission to find the best business and marketing tools and integrate them into our WordPress platform, Horizon, for accounting firms to use. We are delighted to announce that we now support three live chat services: Live Chat, Money...
