COVID has changed so much in the world, and it has certainly put some barriers in the way of operating referrals plans. In the current climate, if you rely on referrals, we’d suggest that it is even more important than it ever was. It’s essential that your website is capable of making a good first impression to convert people who are referred to you.
Specialist firms might have to say ‘no’ to more business than their counterparts, but the benefits a niche could bring your firm are plentiful.
More leads, more clients. That’s what marketing is all about. But the answer to ‘who are your clients?’ affects your performance just as much as ‘how many do you have?’.
Content is more than just blogs. Videos, podcasts and social media can improve traffic flow too, while improving your firm’s brand.
Love or loathe the term “millennial”, this generation is impossible to ignore for many sectors, and we can now include accountancy in that.
Last week, the United Nations’ Intergovernmental Panel on Climate Change (IPCC) report into climate change came with a bleak warning: that “recent changes in the climate are widespread, rapid, and intensifying, and unprecedented in thousands of years”. Ethics and sustainability are undeniably important topics for consumers, businesses and their accountants in 2021 – and if your firm is interested in this, it’s important to show it with content on some key topics that people might be searching for information around.