Why your firm needs accounting workflow management
There comes a time in every growing accountancy practice when you need to look at accounting workflow management software as a project management tool to help you.
There comes a time in every growing accountancy practice when you need to look at accounting workflow management software as a project management tool to help you.
Accountants who want to generate leads and win more clients will sooner or later realise that they can’t just wait for them to come along – they have to take action. And that’s when they ask, “So, how do I market my accountancy firm, exactly?”
As ever, the end of January marks a relief for accountants across the UK: a time to rest, relax, take some time away from work and recover from the stresses of self-assessment season.
But once you’ve caught up on sleep and booked your next holiday, it’s also time to look ahead at the year to come, and what might lie in store for your practice.
Like any business owner, you will go through different stages as you manage your accountancy practice. From your original start-up mode to consolidation; sometimes you will have to deal with adversity, and sometimes your mindset is all-out growth.
Here is our rundown of five of the most common marketing missteps we see when accountants are in growth mode.
Unless you are in a position to have hired a marketing director or manager, responsibility for creating a marketing plan for your accountancy firm may rest solely on your shoulders or one of your partners.