How accountants should be marketing themselves in 2024
The way accountants are marketing themselves has evolved. It’s not just about numbers anymore; it’s about making those numbers work in the digital space.
This is what your practice needs to know about Google EEAT
At the end of 2022, Google added a new SEO guideline factor: experience to make EEAT. If you want your accounting content to rank well, you need to be able to demonstrate your experience of a subject matter.
How long does it take to build domain authority?
Do you know what domain authority is and how important it is to build domain authority? When you are growing your accountancy practice, the kind of numbers your mind naturally focuses on may be turnover, profit, costs… thanks to your training. When you think...
How to market your accounting firm in 2023
Accountants who want to generate leads and win more clients will sooner or later realise that they can’t just wait for them to come along – they have to take action. And that’s when they ask, “So, how do I market my accountancy firm, exactly?”
SEO: A beginner’s guide to increasing your website traffic and leads
SEO, or search engine optimisation, is a set of practices which boosts the visibility of your website in the SERPs (search engine results page) and increases traffic to your accounting website by allowing you to target your ideal clients. It is crucial for business growth on your website.
What is SEO and why is it Important for Accountants?
You’ve probably heard the term SEO being used by marketers, but how familiar are you with the practice? And do you have the knowledge to implement SEO into your accountancy firm?