I’m always excited at the end of the month because that’s because I get to delve into our clients’ marketing performance data to spot trends and report back. There’s always some spark of insight into what’s happening in the accounting sector and how SMEs are engaging with accountants’ marketing activity.
This month, I decided to take a look back at last year’s performance and see how behaviour has changed during the pandemic.
It would be nice to think that with 2020 behind us, we can move on and start to think about new challenges and opportunities this year – but, as we all know, COVID-19 will continue to be the main concern on people’s minds for the foreseeable future.
With more changes to come, and businesses feeling the pressure of lockdown restrictions, accountants continue to be a vital source of information and support.
Over the past year browsing habits across the globe have changed. According to a study by Kantar Worldwide, web browsing has increased by 70% and social media engagement has increased by 61% over normal usage rates.
Each month, I dip into the aggregated data to see what’s happened, spot trends and report back on how our clients’ marketing performs. Find out what this month’s analysis highlights for accountants.
The challenges that businesses faced before the pandemic outbreak haven’t gone away, meanwhile. If anything, The pressures of partnership difficulties, late payments, and workforce management are more pronounced now than they were before.
Our SME insight report, produced in collaboration with brand strategy consultancy Insight 101, told us a lot about how SMEs feel their accountants handled the COVID-19 crisis.
It showed that the incredibly hard work that accountants have put in over the past few months has not gone unnoticed, with more than a third of business owners saying they’re more likely to recommend their accountant as a result.
Our latest piece of research into SME attitudes confirms what we all suspected: during a crisis, especially one which locks us all behind closed doors, good communications are vital. The full report, produced in partnership with brand consultancy Insight 101, is...
