Avoiding copywriting cliches in accountancy websites

Avoiding copywriting cliches in accountancy websites

We’re living through a moment when it’s not enough for accountancy firms to simply declare their personalised approach, professionalism and ‘proactiveness’ – they have to demonstrate it through their actions. For us, as providers of content for accountancy websites,...
10 easy ways to make your content more professional

10 easy ways to make your content more professional

There are few rules to follow when it comes to producing professional content but having an established house style that resonates through your website, email newsletters and social media posts can help. Though house styles vary from one publication to the next, and...
Communicating with clients during a crisis

Communicating with clients during a crisis

Accountants are uniquely placed to offer their support and guidance as the coronavirus throws the world into disarray. But what’s the best approach to communicating? There’s no denying it: we’re going through a generation-defining moment of not only national but...
Spring Budget 2020: full steam ahead

Spring Budget 2020: full steam ahead

Speculation was mounting that next month’s Spring Budget 2020 may be postponed, following Sajid Javid’s resignation as chancellor. The fiscal event was thrown into doubt after Javid quit and the date of the next Budget was a matter for the new chancellor,...