SEO
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SEO is pivotal for enhancing your website’s visibility. By optimising content with relevant keywords, improving site speed and ensuring mobile-friendliness, you can significantly boost your site’s ranking on search engines, attracting more traffic and engagement. Get answers to all your SEO queries here.
Should I use lots of different keywords on one page?
We do not encourage clients to use many different keywords on a page to improve their SEO. This is because: Content relevance: Each page of your website should have a specific focus and topic. Using many keywords on one page can make it challenging to maintain a clear...
What’s the difference between Organic and Paid results?
Organic search results are natural listings that appears on search engine results pages based on their relevance and authority in relation to the search query. With paid search results (often labelled as ‘Sponsored’), businesses pay search engines to display their...
How can I rank quicker?
An SEO strategy is a long-term and ongoing process, and sustainable results often take time to achieve. However, here are some tips that could potentially help your website rank sooner: Keyword research: Target less competitive keywords that are relevant to your...
How long will it take for SEO to help my website?
Generally, it takes six months to a year for SEO to have a noticeable impact on your website’s performance, but it can vary significantly. SEO is a long-term strategy, and the results may not be immediately obvious. There are some key factors that may influence the...
What is SEO?
SEO stands for Search Engine Optimization and is the process of improving and increasing the quality and quantity of visits to a particular website from search engines like Google or Bing. In practice, SEO typically refers to keyword research, content creation and...
What is page speed and why is it important?
Page speed is the amount of time it takes for a page to fully load and appear on your screen. There are a few things that can afffect your website’s page speed such as quantity and type of content, your connection type, and what operating system and browser you’re...
What is Google Tag Manager and what does it do?
Google Tag Manager allows us to implement some conversion tracking on specific events and actions, such as: Clicks for Email: Monitoring how many visitors click on email links to contact you directly. Clicks for Phone: Tracking user engagement with phone number links...
How to track your conversions in Analytics
If you have a website package with us, we’ll set up conversion tracking during the website development process. This means that even before your website goes live, we configure the necessary tracking tools and codes to monitor conversions and other key performance...
Google Analytics 4 Homepage
Google Analytics 4’s Homepage provides a summary of data about your website’s performance. As you continue to use Analytics, it will adapt and refine the insights it provides based on your ongoing interactions and preferences. The more you use it, the better it...
Get started with Analytics
Google Analytics is a powerful analytical tool that provides valuable insights into website performance, traffic and user behaviour, which helps you understand how users interact with their websites. We strongly encourage all clients to set up a Google Analytics...
Keywords for accountants: understanding SEO
As search engines have become a fundamental part of our daily lives, we need to keep monitoring keyword trends and user behaviour to uphold SEO best practices. The ever-evolving digital landscape requires websites to stay visible and relevant to their target audience....
How to create the right meta description
A meta description is a summary of a page’s content that appears under search results. It’s usually around 155 characters long and gives readers a broad overview of what the page is about. While writing meta descriptions is optional, including them in your website...
How to use Yoast SEO
Yoast SEO is a website plugin that helps users optimise their content to increase the likelihood of it appearing in search results. This plugin makes suggestions for improving website copy in the back end of your website, making it easy to maintain SEO best practices....
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