WIS Accountancy

Supporting WIS Accountancy to help contractors run their finances more smoothly

The client

“We’re contractor specialists. We only work with contractors so we understand their needs and how their business operates.

“Our team provide advice and support when it’s needed. Our small size means our clients get a named person looking after them and we can tweak services to suit them.

“Our passion for contracting and personal touch mean we’re on their side every step of the way. They’re a contractor, not a tax specialist, so we take away the hassle.”

Executive summary

Since its founding in 2009, the WIS Accountancy brand has grown and evolved to focus on contractors clients based in London. The previous digital strategy failed to set WIS apart from its rivals and was holding back growth.

PracticeWeb worked with the WIS Accountancy team to take a client-focused approach to its marketing strategy, and show contractors how WIS Accountancy can help them run their finances smoothly.

Through an initial workshop-led process focusing on WIS’s clients and subsequent attention to communication and content, PracticeWeb was able to build a brief and deliver a new high-performing website for WIS Accountancy.

Key objectives

WIS Accountancy is an ambitious business focused on the contractor market in the home counties, including London, Berkshire, Essex and Kent. In recent years the business has evolved from a run-of-the-mill accountancy firm to contractor-focused practice.

The previous website wasted time talking to non-core clients, while there was an inconsistency with the brand messaging, value proposition and service mix.

In a fickle market, a contractor-specialist accountant needs not only to be keenly priced for core services, but also offer a range of other products – such as loans, mortgages, insurance, trusts and wills – to boost client loyalty.

On a technical level, there was much to be done to improve user journeys, site structure for better SEO, and to migrate the best content from the old site to the new one.

WIS Accountancy wanted to generate digital leads. They also recognise they are a small team and need to limit the time they spend on marketing the business.

They wanted a light-touch solution that is easy to administer. WIS Accountancy commissioned PracticeWeb to create a solution, and to devise a website with clear and regular calls to action ready to go for future paid media campaigns.