Building a lead generation platform
The client
Based in Sheffield, Knowles Warwick Financial Services (KWFS) is an ambitious business with a great ethos. Experts in wealth management and financial planning, they use their in-depth knowledge to create financial plans for their clients.
Their sister company, Knowles Warwick, has been with PracticeWeb for a number of years and they came to us to take on, refresh and update the KWFS site.
Team
The challenge
The new KWFS website needed to be a lead generation platform, and to show the services they offer. The goal was to improve their digital presence and attract new clients.
Keeping their strong brand and link with Knowles Warwick, and presenting them as a family, were important aspects of the project. The brief was for an updated web presence, fully responsive across all devices.
KWFS had clear objectives for the new site. Its aims were to drive more traffic, generate up to two new enquiries each month and, in time, grow their team. The website was a key part of getting the brand ahead of their goals.
How we helped
1 | Modern design
KWFS were not a PracticeWEB client at the start of this project. After a call where branding was discussed, a full brief was created for the client to sign off, outlining its key objectives, including KWFS’ goal to drive more traffic to the site.
Visuals
Colour palette
Illustration Library
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Typography
Photography
After redesign
Mobile responsive
Good user experience
Clear navigation
Mobile responsive
Good user experience
Clear navigation
Forms and calls to action
Modern and fresh
Organised, clear content
“We engaged with PracticeWeb as we love the design of our Knowles Warwick website, and are very happy with the service we’ve received over the many years we’ve worked together.
Our main aims were to build brand awareness and generate one or two new leads per month.
The new site has a simple, easy-to-use content management system, with an SEO plugin that has helped us to boost our search engine ranking and improve our reach.
We’re really excited to see how the new site performs and helps us to achieve our marketing objectives.”
– Lyndsey Hall
Marketing and Business Development, KWFS
The results
The site went live at the start of 2018, and continues to perform well.
KWFS stakeholders love their new look, feeding back to us that the site flows well and links nicely with the Knowles Warwick site.
We also delivered HTTPS security, responsiveness and an easy-to-use content management system.
How can we help you?
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