Google My Business ideas for accountants

Google My Business ideas for accountants

First impressions count, and that goes for accountants as much as any other business. What do they have in common? Google My Business.  If someone searches for an accountant and you can give them useful information and a brand that stands out before they even get to...
Trends in copywriting for accountants: full stops

Trends in copywriting for accountants: full stops

Summary Received wisdom among commercial writers used to be that using full stops in headings was a mistake. In recent years, though, that rule has been ignored frequently, with full stops used in copy to create a sense of confident finality. Find out more about...
Winning clients for your accountancy firm

Winning clients for your accountancy firm

It’s Friday afternoon and I’ve just got my head back into gear after a full-on day co-hosting a workshop on lead generation strategy for 19 ambitious accountants. Yesterday, Alex Tucker and I represented PracticeWeb, alongside our friends Heather Townsend and Ashley...