We’re living through a moment when it’s not enough for accountancy firms to simply declare their personalised approach, professionalism and ‘proactiveness’ – they have to demonstrate it through their actions. For us, as providers of content for accountancy websites,...
There are few rules to follow when it comes to producing professional content but having an established house style that resonates through your website, email newsletters and social media posts can help. Though house styles vary from one publication to the next, and...
Google announced the concept of mobile-first indexing back in 2016 when they recognised a widespread shift in people moving from desktop to mobile browsing. This change posed a problem for Google, as their ranking system was based on desktop versions of pages, rather...
These are difficult times for everyone, not least for the UK’s 5.9 million small businesses. Although the Government has announced unprecedented financial support for both employees and the self-employed, many of those businesses are still facing a very real threat to...
Accountants are uniquely placed to offer their support and guidance as the coronavirus throws the world into disarray. But what’s the best approach to communicating? There’s no denying it: we’re going through a generation-defining moment of not only national but...
