Every month we delve into the marketing performance data we have from all our accounting firms that we work with. This month, I compared clients who have only a website with us to those that have taken our marketing search engine optimisation (SEO) and blogging services as well.
You’ve got the packaging and price structure right – now how do you go about getting your specialist bookkeeping service found by the people who most need it?
Google themselves first introduced the concept of EAT and gave SEOs, webmasters and digital marketers everywhere a blueprint for optimising their site and content for years to come.
In firms with this attitude, marketing is seen as a costly “tick-box exercise”; something that must be carried out as cheaply and compliantly as possible, but with little vision for what it could actually achieve. If that sounds familiar, you may be running your marketing department like a cost centre. But how do you move your marketing department into a profit centre?
We explore.