If you can demonstrate that you can educate business owners about the reality and risks of running a business, they will be drawn to your advisory services. They will understand the value you offer in helping them thrive rather than just survive.
What should your accountancy firm be writing and talking about, through which mediums, on which platforms?
By the end of August this year, Google will have rolled out its latest update to its search algorithm.
Known as a core web vitals report, it forms part of Google’s page experience metrics. Simply put, this is Google’s way of sizing up your page’s overall user experience. Page speed has always been an important metric. But it’s now being baked into Google’s search algorithm.
While the majority of accountants still focus their business on compliance, many are recognising the value in expanding or formalising their advisory offering.
This can both mitigate the impact of lost revenue from compliance and, more positively, provide exciting growth opportunities. It opens the door to higher value, more interesting work.
In May, our Business of Marketing webinar explored the first stages of building an online advisory firm in three steps. Here’s a brief summary.