How to supercharge your LinkedIn profile
LinkedIn is a fantastic business tool. If you use it cleverly it can be the key to unlocking great networking, business development and sales opportunities. Here’s how to supercharge your profile.
How long should a blog post be for your firm?
A blog post can really be any length as long as it is focused primarily on meeting the needs of its users. When deciding on your blog post length, after you have aligned it with the needs of intended readers, think about what its purpose is for your accounting firm.
The psychology of pricing your advisory packages online
Experiments run by behavioural economists reveal interesting findings regarding decision making. You may already be aware of them, but do you apply them to your own business? You can do this to help demonstrate the value you are offering to clients and steer them towards the advisory package you most want to provide.
Autumn Budget 2021: what might feature in your report?
As emergency support measures wind down, the Autumn Budget on 27 October 2021 will aim to get the UK’s public finances back on track, starting in April 2022.
Insights from our latest research: to sell your advisory service, tell the right story
Small business owners can and do benefit from the expert advice their accountants give them. Many are still unaware of the value of this guidance – but the right messaging from accountants can help.