At the end of 2022, Google added a new SEO guideline factor: experience to make EEAT. If you want your accounting content to rank well, you need to be able to demonstrate your experience of a subject matter.
By testing the capabilities of AI ourselves on our content team, we’ve found it can be used to support and streamline the content process, but also some flaws.
Accounting websites should be the cornerstone of the digital marketing mix, we include 10 actionable steps to accountancy practice’s can take too
As ever, the end of January marks a relief for accountants across the UK: a time to rest, relax, take some time away from work and recover from the stresses of self-assessment season.
But once you’ve caught up on sleep and booked your next holiday, it’s also time to look ahead at the year to come, and what might lie in store for your practice.