Like accounting, marketing can be riddled with jargon which makes it hard for busy practice owners to engage. It’s a shame and not the fault of accountants, so we’ll cut through some of it for you.
We’ll look at two pieces of terminology, two marketing approaches, relating to getting traffic to your website – of course with the ultimate aim of winning new clients.
You’ll already be used to uncovering efficiencies in the figures for your clients when you are crunching their numbers. While not needing to be decoded from numbers, there are many efficiencies which you yourself could introduce to your marketing function. So here are a few ways in which you can make your marketing more efficient.
As we’ve worked with hundreds of accountancy practices across the UK, we have seen them introduce the components of a successful practice piece by piece. Here is a rundown of what a successful practice looks like, and how they will be marketing themselves to the outside world.
We are delighted to announce the appointment of Dan McNamara as the new managing director of PracticeWeb, following the successful three-year leadership of Mike Crook.
You might know a thing or two about marketing already, but do you know how to market your accounting firm on a budget?