Showcasing a strong accountancy brand
The client
BSG Valentine are a 12-partner firm based in central London. They have been in business for more than 30 years and provide audit, tax and advisory services for all sectors and specialisms.
Services
Project duration
Twelve weeks
Project focus
Lead generation
Team
The challenge
For this project brand presence was the most important objective. Their website needed to provide a good representation of the company for current clients, prospects and potential new employees.
They also required regular expert content to go out to their clients and prospects to add value to the service they provide.
How we helped
1Â | Modern responsive design
The key goal for the website was to give a professional first impression to prospects and support them with client referrals. The current site was no longer achieving this.
One of the problems was that it was unresponsive, not only providing a bad user experience when people viewed their website on mobile, but also risking losing traffic with the changes to Google’s algorithm.
BSG Valentine looked to us for guidance on how to improve their online presence and showcase their range of services and skills.
Before redesign
Very corporate feel
Not responsive
Impersonal
Very corporate feel
Not responsive
Impersonal
Off-the-peg photography
Outdated design
Content lacks personality
New visuals
Colour palette
Illustration Library
Trebuchet
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Verdana
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Typography
Photography
After redesign
Mobile responsive
Beautiful imagery
Clear navigation
Mobile responsive
Beautiful imagery
Clear navigation
Forms and calls to action
Modern and fresh
Organised, clear content
How we helped
We provided BSG Valentine with a high-performing, responsive website that looks aesthetically pleasing and professional, and a strong representation of their brand.
This included our popular newsletter pack, which includes fortnightly email newsletters, newsfeed and dates and deadlines, providing BSG Valentine with engaging content, adding value to their services and encouraging people to get in touch with them for more expert info.
“We wanted to get our website up to date and mobile friendly, so that clients and potential clients could find us easily and find what services we could offer. PracticeWeb have been very helpful all along the way and it has been an easy process to help achieve our goal.“
– Daniel Burke
Partner, BSG Valentine Chartered Accountants
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