Get started with Analytics

Google Analytics is a powerful analytical tool that provides valuable insights into website performance, traffic and user behaviour, which helps you understand how users interact with their websites.
We strongly encourage all clients to set up a Google Analytics account, as the data can help inform decision-making, improve your website’s user experience, and maximise the effectiveness of online marketing efforts.

How do I implement this on my website? 

Suppose you already have a Google Analytics account. In that case, you can provide us with administrative access so we can connect your Google Analytics with your new website as part of the website development process. 

If you don’t already have a Google Analytics account, we can set one up for you. We’ll then share administrative access with you. Alternatively, if you prefer, you can create the account and property independently using the instructions below and then grant us administrative access.

How to create a Google Analytics account

1. Go to https://analytics.google.com
   1. If this is your first time creating a Google Analytics account, click Start measuring under Welcome to Google Analytics.
   2. If you already have an Analytics account and want to create a new one, go to Admin in the Account column and click Create Account. 
2. Provide an account name and details. 
3. Click Next to create a property.

How to create a new Google Analytics 4 property under new Google Analytics account

1. Enter your business name for the property and select the reporting time zone and currency > Next
2. Select the industry category and business size > Next 
3. Select how you intend to use Google Analytics – Google will use this information to generate a set of default reports for your business objectives > Next 
4. Read the terms and conditions and make sure you’re happy with them before proceeding.

Setup your Google Analytics 4 property 

1. In the property column, click Data Stream > Add Stream > Web
2. Enter the URL of your website [Note: do not include https:// before the website’s URL] 
3. Enter a Stream Name [You could enter your business name here. Example: PracticeWeb’s Website]
4. You will have the option to enable or disable the Enhanced measurement. We’d encourage you to enable it, because it automatically collects page views and other events to help you better understand the performance of your website. 
5. Click Create stream.

Once you’ve created a Google Analytics 4 property, please share administrative access with us. We’ll then implement this to your website and apply some tacking codes to better measure the performance of your website. 

If you require additional information on creating a Google Analytics account, please visit Analytics Help.